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  • manuel471

Stella Artois shifts brand positioning.

Brand positioning is one of the key strategic responsibilities of marketing.

We can work out a lot of very creative communication campaigns but if they don’t confirm your brand positioning, the brand will always loose.

And as consumer behavior moves regularly, your brand position should do to.

This week I would like to share an example of Stella Artois and how they shifted their brand positioning to tap into a changing consumer behavior.



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