ABOUT
More than 20 years of marketing experience in different areas
Over 20 years of marketing experience across multiple markets and industries:
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Companies: I have worked with multinational corporations, ambitious challenger brands & SME.
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Brands: I have led brand positioning and brand transformation initiatives
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Markets: I have operated at both local and European level, supporting cross-market leadership and marketing teams.
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Business impact: I implemented strategic, long term projects as well as short-term operational activities
What defines my way of working?
I bring structure, clarity and momentum to companies that who want to build more effective marketing and accelerate progress.
Outcome-focused
Focused on impact and effectiveness
Structured and pragmatic
Simplifying complexity and bringing actionable structure
Optimistic and constructive
Positive mindset, grounded in data and reality
Ownership mindset
I act as an extension of the team, not an observer on the side
Empathic and collaborative
Listening first, guiding with clarity