Kinepolis shows how to collect zero party data
3, 2, 1, 0 … Party data!
We all know Third Party Data – Think on how Google tracks your surfing behavior online.
These data are very useful for digital marketing activities but are facing more and more privacy concerns.
So one of the solutions to tackle this issue is to collect Zero Party Data.
In the video of this week I’m sharing an interesting case of Kinepolis on this topic.